Smithsonian Mural

The task for this project was to design a set of murals for a campus or institution that would reflect the brand several predetermined values: peace, joy, and hope. I chose to design a set of murals for the Smithsonian Institute, which curates over 20 museums and a national zoo in Washington D.C. I started by researching the branding used by the Smithsonian taking note of their colors and logo usage. I applied their brand identity to a series of images taken from various exhibits that I connected with winding white brush strokes. I chose a textured print look to embody the tangible effects of history. The white lines are representative of the role we have in learning about our history and choosing to use our creativity and ingenuity to take part in it.