Charm Thai Kitchen

In one of my courses at SNU, we were tasked with rebranding a local restaurant to refresh its identity and create a more appealing or appropriate look. I love Thai food, so naturally I decided to rebrand a local Thai restaurant called Royal Thai Cuisine. The original logo was overly complex and formal. Their website very serious and primarily designed in black and white. I decided to give their brand a vibrant, youthful update that reflects the rich, flavorful food they serve. After researching Thai culture, art, and history, I decided to use a light pink, spicy red, and jade green. Their original logo was a fish that reminded me of a flower, and so in staying true to that I redesigned it with an iconic Thai fish and flower combination: the Betta and the lotus. The final change I decided to include in my rebrand was the name: Charm Thai Kitchen. It imbues the restaurant with the warmth and closeness of a home cooked meal while maintaining the respect and integrity of the cuisine.